MIPCOM returns to the Palais des Festivals turning Cannes into the world's biggest marketplace for entertainment content. Over four days, more than 10,600 attendees, 1,500 exhibitors and buyers from 110+ countries descend on the Croisette for screenings, premieres and dealmaking, with this year's edition spotlighting the creator economy, brand-funded storytelling and AI's growing role in content production.